According to the Zogby International survey, 52.3 percent of those polled would want to conduct work on a tablet “such as an iPad,” with a likely overlapping 20 percent seeing it as a device to give business presentations. Just over 48 percent would use it to watch movies, videos, and television programs, and 35.4 percent for gaming. But really telling is that 15.5 percent weren’t sure why they’d use it for and another 12.2 percent wouldn’t consider getting one. Take the numbers together, it suggests that only 20 percent of those polled would use it solely as consumers. If the polled audience was representative of the country and the polling done in a sound way (and Zogby is certainly a practiced market research firm), the result suggests that Apple should strongly focus on business customers. They would also employ iPads for personal use and likely act as influencers to spread iPads to a wider consumer public.
Wednesday, 14 July 2010 10:33
Zogby Poll: Business Users Want Apple's iPad Most
Since the iPad announcement, certainly there has been a strong consumer pitch, but business users are also in the target market. Some of the clear niche uses for the iPad are areas that are strong among businesses. Is it really so surprising that business use would be high on customers’ agendas?
