Too many presenters waste their most important opening minutes with the standard "Thank you for inviting us" quickly followed by the "My name is..." and sailing right into the "I'd like to introduce you to our team." If that's what you do, you are achieving the exact opposite of what you intend. First, you sound like everybody else. Secondly, your beginning is instantly forgettable. And finally, you have given your audience good reason to disengage right from the get-go. Indeed, you are seriously out of tune with the needs of a listening audience.

To deliver a persuasive iPad sales presentation you must:

• Be clear and concise.
• Differentiate your offering  from your competitors.
• Engage your audience with information that interests them.
• Let your audience know what's in it for them. Where is there gain?

Incredible presentations. Incredibly easy.

Keynote is a powerful presentation software that comes with iWork for your desktop computer. Keynote is also an app that can be downloaded to your iPad. When used on the iPad it allows users to engage their audience with exciting featuers that take advantage of the Multi-Touch display. So now you can do everything on the iPad with a tap or drag of your finger — from creating your first slide to presenting your work.

1. Make sure the iPad is the right tool for the job

Make sure where, and what you’re presenting, is ideal for the iPad. Remember, you won’t be able to use a remote, or have any sort of presenters view. So, if you’re giving a talk in a small conference room where you’ll be sitting at a table with the iPad hooked up to the projector, that’s a perfect use of the tool. Giving a Steve Jobs-style presentation in front of 5,000 people and a large stage? Not so good. In a lecture-style room with a table in a convenient place to allow me to walk around and tap the screen, so I might use the iPad there.